Design:
Conversion copywriting:
The co-founders of GiraffePad came to us with an exciting project that we couldn’t wait to get started on.
Best of all they uttered the magic words that are music to the ears of copywriters and designers everywhere...
“You can start from scratch!”
Clearer messaging and visual design that would resonate with GiraffePad’s audience
As a growing SaaS company, GiraffePad was eager to create a fresher, more appealing online presence that resonated with their ideal audience - individual coaches and trainers, training consultancies, and learning and development teams.
They were also looking for clarity in their messaging so there were no more questions about who their product was for, what it did, or what the key benefits were from using the platform.
Current users love this product. Churn rate is almost non-existent. And customer testimonials include phrases like “GiraffePad is really sexy” and “Bloody brilliant!”.
Definitely our kind of people!
The original GiraffePad site was a minimal build. It was enough to get their product rolling, but not enough to take them to their next level of growth.
Their existing logo was pretty awesome, so we insisted they keep this. We made a few refinements and then used the logo as part of a continuing theme throughout the site to build brand recognition.
After speaking with the co-founders and their existing customers, it was clear that they were all lovely, lively people that were passionate about their work. And above all, they were dedicated to helping others succeed.
Our goal was to ensure the new design and messaging direction reflected this. The design is very human-focused to inspire instant connection and encourage site visitors to take action.
Warm, relatable language, and a bright, modern colour palette with a clean interface all help to instantly engage first-time visitors and move them seamlessly through the site.
Together with the dynamic visual elements and a wonderful brand story that connects the product with the people using it - GiraffePad now has an appealing online presence that is eye-catching, memorable, and works hard 24/7 to attract demo bookings and trial sign-ups.
Design:
Conversion copywriting:
The co-founders of GiraffePad came to us with an exciting project that we couldn’t wait to get started on.
Best of all they uttered the magic words that are music to the ears of copywriters and designers everywhere...
“You can start from scratch!”
Clearer messaging and visual design that would resonate with GiraffePad’s audience
As a growing SaaS company, GiraffePad was eager to create a fresher, more appealing online presence that resonated with their ideal audience - individual coaches and trainers, training consultancies, and learning and development teams.
They were also looking for clarity in their messaging so there were no more questions about who their product was for, what it did, or what the key benefits were from using the platform.
Current users love this product. Churn rate is almost non-existent. And customer testimonials include phrases like “GiraffePad is really sexy” and “Bloody brilliant!”.
Definitely our kind of people!
The original GiraffePad site was a minimal build. It was enough to get their product rolling, but not enough to take them to their next level of growth.
Their existing logo was pretty awesome, so we insisted they keep this. We made a few refinements and then used the logo as part of a continuing theme throughout the site to build brand recognition.
After speaking with the co-founders and their existing customers, it was clear that they were all lovely, lively people that were passionate about their work. And above all, they were dedicated to helping others succeed.
Our goal was to ensure the new design and messaging direction reflected this. The design is very human-focused to inspire instant connection and encourage site visitors to take action.
Warm, relatable language, and a bright, modern colour palette with a clean interface all help to instantly engage first-time visitors and move them seamlessly through the site.
Together with the dynamic visual elements and a wonderful brand story that connects the product with the people using it - GiraffePad now has an appealing online presence that is eye-catching, memorable, and works hard 24/7 to attract demo bookings and trial sign-ups.
