Our Copywriting +
Design Process

Our Copywriting + Design Process

Roikit - Sales pages for SaaS

Finding your brand identity and voice can be difficult.

Our defined process and strategy identifies your value and positioning in the market so you can get laser-focused, grow your business, own your niche, and show up as a distinctive brand with everything you do - both online and offline.

We talk to, listen to, and observe your actual customers so we can get clarity on how they feel, see, and experience your products and services - and discover why they chose you over everyone else.

Your brand differentiators are clear, specific, and unique to your company. They accentuate what sets you apart from your competition.

They’re not something you pull out of thin air because it sounds nice or looks good. Your brand has tangible, real reasons behind its existence - and we’re here to help you uncover them.

Here’s how we do it - with a little help from our friends…

Roikit - Sales pages for SaaS


Finding your brand identity and voice can be difficult.

Our defined process and strategy identifies your value and positioning in the market so you can get laser-focused, grow your business, own your niche, and show up as a distinctive brand with everything you do - both online and offline.

We talk to, listen to, and observe your actual customers so we can get clarity on how they feel, see, and experience your products and services - and discover why they chose you over everyone else.

Your brand differentiators are clear, specific, and unique to your company. They accentuate what sets you apart from your competition.

They’re not something you pull out of thin air because it sounds nice or looks good. Your brand has tangible, real reasons behind its existence - and we’re here to help you uncover them.

Here’s how we do it - with a little help from our friends…

Discovery & Analysis
Nibblets the Pug

Nibblets is deployed at the start of every project to gather mission-critical information about you, your customers, and your competitors - all of which you need to define your messaging, guide your copy and design strategy, and develop a stronger brand identity for your company. 

He’s loosely based on our pug, Dexter, who is constantly in research mode for crumbs and forgotten desk snacks.

Strategy
ROY & Nitro the squirrel

Roy is our brand mascot and strategy expert. Piloted by hyper-caffeinated space-squirrel Nitro, he takes everything gathered in the research and analysis phase and develops it into a roadmap that will direct your brand identity, messaging, website, landing pages, positioning, and design - so your business can reach its growth goals faster.

Copy & Design
Fonz & H.B. the pencil

These two handle the design and copywriting phase - working together in harmony to develop landing pages, sales pages, funnels, and website ecosystems that not only convert - but delight, inspire, and create a seamless UX experience for visitors.

We don’t outsource any creatives at ROIKIT, so our process is highly collaborative - and fast.

Project management
Nifty the racer

When we work with you, we manage everything from a centralized project management system. This means we can all communicate, upload documents and resources, schedule calls, exchange ideas, and share feedback - in one place. 

No more messy email threads. No more lost messages. Just complete transparency - and probably way too many emojis 😉

You’ll be able to see how your project is progressing at a glance, with clearly laid out milestones, tasks, and due dates from start to finish.

Brand amplification
Carl the techno wizard

From the moment you contact us to the moment you launch, we think creatively (and critically) about what will and won’t work for your business - and for your audience. 

Every choice we make during the creative process is intentional. We’re driven by the specific data we’ve uncovered during the Brand Ignition phase. 

We aim to solve problems and create functional, responsive solutions that draw in your ideal customers and position you as the perfect solution.

We’re here to turn your brand experience up to eleven

Small but mighty!Doozer the Earthworm

We’re a tight-knit team that moves mountains to break down the barriers to conversion on your website.

As conversion optimization geeks, we’ve worked extensively with a wide range of B2B and SaaS companies - so we understand the needs, objectives, and struggles of your business and market.

We keep everything in-house, which allows us to stay agile, deliver faster results, and provide the flexibility that larger agencies can’t match.

Discovery & Analysis
Nibblets the Pug

Nibblets is deployed at the start of every project to gather mission-critical information about you, your customers, and your competitors - all of which you need to define your messaging, guide your copy and design strategy, and develop a stronger brand identity for your company. 

He’s loosely based on our pug, Dexter, who is constantly in research mode for crumbs and forgotten desk snacks.

Strategy
ROY & Nitro the squirrel

Roy is our brand mascot and strategy expert. Piloted by hyper-caffeinated space-squirrel Nitro, he takes everything gathered in the research and analysis phase and develops it into a roadmap that will direct your brand identity, messaging, website, landing pages, positioning, and design - so your business can reach its growth goals faster.

Copy & Design
Fonz & H.B. the pencil

These two handle the design and copywriting phase - working together in harmony to develop landing pages, sales pages, funnels, and website ecosystems that not only convert - but delight, inspire, and create a seamless UX experience for visitors.

We don’t outsource any creatives at ROIKIT, so our process is highly collaborative - and fast.

Project management
Nifty the racer

When we work with you, we manage everything from a centralized project management system. This means we can all communicate, upload documents and resources, schedule calls, exchange ideas, and share feedback - in one place. 

No more messy email threads. No more lost messages. Just complete transparency - and probably way too many emojis 😉

You’ll be able to see how your project is progressing at a glance, with clearly laid out milestones, tasks, and due dates from start to finish.

Brand amplification
Carl the techno wizard

From the moment you contact us to the moment you launch, we think creatively (and critically) about what will and won’t work for your business - and for your audience. 

Every choice we make during the creative process is intentional. We’re driven by the specific data we’ve uncovered during the Brand Ignition phase. 

We aim to solve problems and create functional, responsive solutions that draw in your ideal customers and position you as the perfect solution.

We’re here to turn your brand experience up to eleven.

Small but mighty!
Doozer the Earthworm

We’re a tight-knit team that moves mountains to break down the barriers to conversion on your website.

As conversion optimization geeks, we’ve worked extensively with a wide range of B2B and SaaS companies - so we understand the needs, objectives, and struggles of your business and market.

We keep everything in-house, which allows us to stay agile, deliver faster results, and provide the flexibility that larger agencies can’t match.


B2B SaaS Sales Pages

Got a project you need help with?

Contact us for your free 15-minute call.

CONTACT US
B2B SaaS Sales Pages

Got a project you need help with?
Contact us for your free 15-minute call.

CONTACT US